LEGO Friends celebrates its 10th anniversary

It is the 10th anniversary since the foundation of The LEGO FriendsLEGO created an anniversary set that commemorates the theme. To commemorate the theme, LEGO has created a special anniversary set. Friendship Tree House (41703).The hidden treasures contain a wide range of items you will find within the collection. This is to acknowledge the reference from the last decade that was used in the theme.

LEGO® Friends celebrates its 10-years of building friendships and future creators

Billund, Denmark, 1 January, 2022: The LEGO Group invites fans to celebrate a decade of LEGO® Friends as we take a nostalgic look back at some of the theme’s unforgettable milestones. To mark the 10th anniversary, the LEGO Group is releasing an exclusive new celebratory set – the Friendship Treehouse (41703) – alongside seven other new sets on January 1st to add to the popular Friends franchise.

The LEGO FriendsUniverse has led children on numerous adventures ever since its launch in 2012. Play worlds that are realistic and fun for children allow them to discover friendship and inspire their imagination.

LEGO Friends is one of our most beloved franchises and is a culmination of four intense years of anthropological research,’Rosario Costa was the LEGO Group’s Design Director. The LEGO Group’s intensive research involved thousands of girls and their families around the world. This research validated the importance of realistic accessories, animal nurturing, friendship, interior building and also highlighted the desire for greater role-playing opportunities. From the very beginning the focus was to build a solid foundation for a healthy, long-term sustainable business that would help invite more children into LEGO play and I’m incredibly proud to say that we have successfully accomplished this.

LEGO Friends’ success has been built on innovation and the evolution of the theme. It has been relevant over a decade. The theme’s original purpose was to promote creativity, role-playing and character development. It also reflects the core LEGO building principles. The theme created a whole new type of character. ‘the mini-doll’LEGO Minifigure was also designed at the same scale but it is much more detailed and real than the LEGO minifigure. ‘Not only is the celebration of LEGO Friends 10-year anniversary a great achievement, it’s also extremely exciting to celebrate the anniversary of the mini-doll, recognizing it as a brand icon for the LEGO Group’, Creative Lead, Design Director, Fenella Blaize Charity, LEGO Group.

Friends expanded to include animated TV series (Friends of Heartlake) CityFriends, The Power of Friendship & Friendship: Girls on Mission), video, books and video, as well as LEGOLAND attractions and LEGOLAND attractions.

Heartlake City

The LEGO FriendsStory centered around five characters from Heartlake CitySince ten years. Each one of the friends – Olivia, Mia, Andrea, Stephanie and Emma have distinct qualities and interests, with the building sets designed to immerse children into different parts of town where the friends’ adventures take place – downtown, suburbs, beach, nature, camping grounds and mountains, to name a few.

Fenella Blaize Charity explains “to represent Heartlake City as a modern city that resonates with children, we’ve worked hard to evolve the stories to reflect everyday life as kids see it today. The new 10th Anniversary set is a testimony to how Heartlake City has modernised over the last ten years. And we’re taking very deliberate steps to ensure the Friends universe continues to better cater for the growing diverse audience of LEGO Friends. With our 2022 product line-up we have the most diverse character lineup we have ever had – including lots of amazing new supporting characters. The colour palette and tone of voice has also evolved to represent the modern world – with new exciting architecture and details. I really hope our fans are as excited about the innovation as we are”.

Friends 10-year anniversary sets

LEGO Group will celebrate its 10th anniversary with eight brand new LEGO products LEGO FriendsSets, which include the main hero LEGO FriendsFriendship Tree House. The set has many surprises and delights to delight and amaze fans. It provides children an opportunity to have fun and create friendship stories through roleplaying. This helps them see the benefits of being a team.

This fun and entertaining way to entertain fans is the anniversary Friendship Tree House. You will also find some vintage Heartlake music. City treasures. You can also make building more enjoyable by using a digital guide. It is available in the LEGO Building Instructions App and allows children to visualize their natural setting as they build. This makes it easy for them to take to Heartlake. City where they’ll find that the best times are spent with friends.

These 8 sets will be available globally on January 1, 2022.
Pet Clinic (41695) – $19.99
Turtle Protection Vehicle (41697) – $9.99
Beach Glamping (41700) – $39.99
Street Food Market (41701 – $49.99
Canal Houseboat (41702 – $79.99
Friendship Tree House (41703). – $79.99
Main Street Building (41704). – $149.99
Tree-Planting Machine (41707 – $29.99

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LEGO Friends celebrates its 10th anniversary

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