LEGO Friends theme celebrates 10-year anniversary


It is the 10th anniversary since the foundation of The LEGO FriendsLEGO created an anniversary set that commemorates the theme. This is the Friendship Tree House (41703)The hidden treasures contain a wide range of items you will find within the collection. It acknowledges that the theme has been influenced by references to the past ten years.

LEGO® Friends celebrates its 10-years of building friendships and future creators

Billund, Denmark 1 January 20, 2022: LEGO Group invites fans to celebrate a decade of LEGO® Friends as we take a nostalgic look back at some of the theme’s unforgettable milestones. The 10th Anniversary Celebration will be marked by the following: LEGO Group releases an exclusive new celebratory set – the Friendship Treehouse (41703) – alongside seven other new sets on January 1st to add to the popular Friends franchise.

It LEGO FriendsUniverse has led children to many new adventures ever since its launch in 2012. Through realistic play environments, children can learn the importance of friendship. Get creative! curiosity.

LEGO Friends is one of our most beloved franchises and is a culmination of four intense years of anthropological research,’Rosario Costa was the LEGO Group’s Design Director. Rosario Costa, Design Director at the LEGO Group said. LEGO Group’s intensive research involved thousands of girls and their families around the world. The need to provide more options for accessories, animals, friends, building and maintenance, and more opportunity to role-play was affirmed. From the very beginning the focus was to build a solid foundation for a healthy, long-term sustainable business that would help invite more children into LEGO play and I’m incredibly proud to say that we have successfully accomplished this.

LEGO Friends’ success has been built on innovation and the evolution of the theme. It has been relevant over a decade. The theme’s original purpose was to allow for realistic role-playing and creativity. It also provides a character-based, detailed world that is reflective of core values. LEGO Building values. A new type of character emerged from the use of this theme. ‘the mini-doll’LEGO Minifigure, however, was created in the same dimensions. Detailled and more realistic than LEGO minifigure. ‘Not only is the celebration of LEGO Friends 10-year anniversary a great achievement, it’s also extremely exciting to celebrate the anniversary of the mini-doll, recognizing it as a brand icon for the LEGO Group’, Creative Lead, Design Director, Fenella Blaize Charity, LEGO Group.

Friends expanded to include animated TV series (Friends of Heartlake) CityFriends, The Power of Friendship & Friendship: Girls on Mission), books Video and video gamesFurthermore, LEGOLAND and LEGOLAND attractions are also available.

Heartlake City

It LEGO Friends has five central characters, all from Heartlake City.Since ten year. Each one of the friends – Olivia, Mia, Andrea, Stephanie and Emma have distinct qualities and interests, with the building sets designed to immerse children into different parts of town where the friends’ adventures take place – downtown, suburbs, beach, nature, camping grounds and mountains, to name a few.

Fenella Blaize Charity explains “to represent Heartlake City as a modern city that resonates with children, we’ve worked hard to evolve the stories to reflect everyday life as kids see it today. The new 10th Anniversary set is a testimony to how Heartlake City has modernised over the last ten years. And we’re taking very deliberate steps to ensure the Friends universe continues to better cater for the growing diverse audience of LEGO Friends. With our 2022 product line-up we have the most diverse character lineup we have ever had – including lots of amazing new supporting characters. The colour palette and tone of voice has also evolved to represent the modern world – with new exciting architecture and details. I really hope our fans are as excited about the innovation as we are”.

Friends 10-year anniversary sets

LEGO Group celebrates its 10-year anniversary by introducing eight LEGO Friends setsThe main hero is also included. LEGO FriendsFriendship Tree House This Set is filled with surprises and delights sure to amazeIt will delight and amaze fans. They are the Children are provided with a setThey will have fun and share stories of friendship that allow them to explore how they can work together in a team setting.

It’s a great way to bring back the past and provide some entertainment. There are also some Heartlake-inspired elements. City treasures. A digital guide can make construction even more fun. It is available in the LEGO Building Instructions App and allows children to visualize their natural setting as they build. This makes it easy for them to take to Heartlake. City where they’ll find that the best times are spent with friends.

These eight Sets will be availableAll over the world on January 1, 2022
Pet Clinic (41695) – $19.99
Turtle Protection Vehicle (41697) – $9.99
Beach Glamping (41700) – $39.99
Street Food Market (41701) – $49.99
Canal Houseboat (41702) – $79.99
Friendship Tree House (41703) – $79.99
Main Street Building (41704) – $149.99
Tree-Planting vehicle (41707 – $29.99

LEGO Friends theme celebrates 10-year anniversary

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